It’s hard to deny that in today’s world, we as consumers are accustomed to receiving results NOW – No time for waiting. If the first place of business can’t instantaneously provide the product we are looking for, we will immediately move on to the next place that can. The demand for instant results is seeping into every corner of our lives, and not just virtually. Retailers are jumping into same-day delivery services. Smart phone apps eliminate the wait for a cab, a date, or a table at a hot restaurant. Movies and TV shows begin streaming in seconds. It’s seemingly impossible for a business to keep pace with the impatient demand of its consumers while continuing to provide the personal customer service every customer deserves and has come to expect.
The farm economy is no different, especially as farmers continue to watch corn prices drop to record lows. More than ever, farmers are looking for faster service, quality products and discounted prices all wrapped into one. From a business standpoint it is extremely tough to achieve all three results without sacrificing one over the other. The bigger challenge is maintaining this quality service through the test of time….weather….and fluctuating commodity prices.
The steadfast practice for achieving this level of customer service in any industry is rather simple: GOOD OLD FASHION HARD WORK. Now let’s clarify here what hard work really entails. It is not just the back-busting physical labor we all think of (although this is a big part of the equation as well). Hard work encompasses so much more, including smart business practices and a knowledgeable staff. The end goal always circles back to one thing – focus on the customer.
Owner, Gerald Heim, of Hoxie Implement Co., Inc.; Colby Ag Center, LLC; and Oakley Ag Center, LLC has abided by this practice for 50 years. Even before the world of technology and apps, he knew that he had to provide his consumers with products and service NOW instead of later. He achieved this by offering the biggest variety of quality parts and fastest service in the region. Gerald understood that farmers needed a one stop shop for more than the basic services they could find anywhere else. That is why he was one of the first to form a dealer’s alliance that would provide discount manufacturer prices on necessities such as batteries, filters, and oil. He also knew he needed to be able to provide full service on all equipment such as the ability to completely overhaul on combines and tractors. He did all of this while keeping in mind the expectations of the customer.
This hard work stems from every aspect of the business and is the foundation for the company’s daily operations. Gerald admits that it wouldn’t be possible without knowledgeable staff – and that is something the three dealerships do not lack in. Even the employees understand the results hard work brings. As stated by several of the parts personnel, customers drive hours to come to our stores because they know they will receive what they are looking for without having to wait. Even other dealerships contact us on a regular basis because they know we will have the unusual parts they do not carry. This approach forms the basis of a company that will continue to excel throughout the years. This approach forms the basis of a company that will continually provide the service customer’s expect NOW.